BSUR is an independent international agency, creating and re-engineering brands and brand communication platforms serving global, European and leading local clients. We merge design, advertising and activation to help brands become the most authentic, consistent and inspiring versions of themselves they can be.
Founded in 1995, the firm built its own approach to branding: Concepting. Only brands stating a clear vision, or conveying a genuine, authentic mentality, will cut through: be as you are. The bestseller ‘Concepting’, written by BSUR co-founder Jan Rijkenberg is published in 4 languages & lectured at Universities, Academies and MBA programs. BSUR was nominated as one of ‘The World’s Leading Independent Agencies’ in both 2010 and 2011 and has offices in Amsterdam and Shanghai.
BE AS YOU ARE